How to get 75% more leads without invasive popups

growthletter #08

How to get 75% more leads (without invasive popups)

A very simple strategy to improve the Lead Generation of your e-commerce without damaging the user experience.

Facebook
Marketing Partner

Facebook
Partner

Google
Business Partner

Google
Partner

Shopify
Business Partner

Shopify
Partner

The article you are reading is the 8th edition of our Growthletter, the newsletter where we publish advanced e-commerce-themed strategies every week.

Hello,

You probably already know the importance of Lead Generation for an e-commerce.

And you will probably show a popup to visitors to sign up for your newsletter after about 8-10 seconds on page load.

There is a big problem with this approach…

99% of users close pop-ups that appear on a site immediately.

Their reaction is a bit like Dwight’s below👇

You have to be very careful about the landing experience of new users.

I’ve noticed that many e-commerce sites have no idea what their site looks like to a new user.

They activate a thousand Lead Generation pop-ups, without calculating that there is also the privacy policy banner to accept.

So to get some leads, they make the user experience worse for all visitors.

How should one behave then?

In today’s email I will tell you about the strategy to reconcile:

– The user experience. Remember a good user experience is the cornerstone of the growth of your e-commerce because it translates into higher conversion rates, greater satisfaction and therefore more sales.

– Lead Generation. Ensuring a good user experience doesn’t mean one without lead generation, because the number of leads is also the life and blood that must flow to bring growth to your company.

After several studies and tests we have found the perfect combination between these two aspects.

The strategy is really very simple:

Activate the Lead Generation popup on the 3rd or 4th page visited.

This way the popup is activated only when the user has got to know you better and see some products.

Let’s take a look at a case study in this regard:

SITUATION BEFORE:

The popup in this case was activated after 10 seconds on the first page visited.

The statistics were:

9240 popup views
295 Leads
3.19% Conversion Rate

SITUATION AFTER:

We triggered the popup after 8 seconds, but on the third page visited.

And the results were:

11240 popup views
626 leads
5.57% Conversion Rate

The conversion rate of the third page popup is 75% higher than the first page popup.

Although fewer users see the popup, as it will only be shown on the 3rd page, the increase in the conversion rate allows you to get more leads.

We carried out this test on various e-commerce and 9 times out of 10 it allowed us to get many more leads than the activation on the first page.

Not counting the fact that we are not bothering all new visitors with popups.

So in addition to getting more leads, we make the browsing experience better.

To thank you for making it to the end, I want to give you a bonus code we used to set up the popup display on the third page.

In fact, not all popup marketing tools allow you to do this (Klaviyo is one of them), therefore you need a dedicated script.

With this link you can find the code and a guide on how to use it.

If you were to test it let me know the results you get.

That’s all for today!

Keep growing,

Thomas

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